Trade and Distribution

Remaining profitable despite declining margins

Mid-sized wholesalers have to prove themselves day after day. The profitability has to be maintained despite declining profit margins and high storage costs. 

Changing structures and processes 

Fundamental changes of the sales and procurement markets such as concentration, increasing inter-channel competition and the ongoing digitalization alter the structures and processes of the distribution of consumer goods between producers, retailers and consumers, so that closer cooperation between partners in the chain of value are necessary.

A realignment from vertical marketing management to the customer-oriented focus on processes can only be achieved through a restructuring of not only the individual producer or wholesaler, but the entire chain of value.

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